As any savvy business owner can tell you, if you can think of a way to give your business a leg up on the competition, you should take advantage of it. Of course, while you’re poring over price points or planning marketing campaigns, it’s important not to overlook the basic necessities. For example, you wouldn’t want the outside of your business falling into disrepair. That’s why you paint regularly and wash your sidewalk and building facade.
The same goes for your parking lot. If it has been several years or your parking lot is showing signs of stress, you could be missing out on valuable business. It could be time to spruce up your parking lot asphalt in Des Moines, IA.
Why should I resurface?
If you’re running a brick-and-mortar shop, you undoubtedly understand the value of curb appeal. What you may not realize is that “curb appeal” extends far beyond your actual curb. And it’s about more than just aesthetic appeal, too. For example, more than half of all drivers will choose not to patronize a shop that makes it difficult to park.
In other words, if your parking area is cracked or broken, you could be turning away scores of customers without even realizing it. What’s more, a pristine parking area conveys a sense of quality and enthusiasm for your business that will certainly resonate with the customer. In fact, a freshly retouched asphalt parking lot could potentially drive new customers to your door.
One commonly overlooked benefit of an even, well-constructed parking lot is the ease with which customers can enter your establishment. For example, if a poorly-kept parking lot leads to injuries to either your employees or a client, you could be at risk for a lawsuit. Taking a few extra steps to prevent such an accident could potentially save you thousands of dollars in legal fees.
How do I know I need resurfacing?
Before you touch up your parking lot asphalt in Des Moines, IA, you should be sure that your lot is in need of refurbishment. Typically, a parking lot lasts about 25 years if it’s properly maintained. Of course, there are warning signs that indicate you should have a professional address your lot before that time:
- Water or snow is not draining off your lot quickly enough
- Cracks and chips are developing along the edges of the lot
- Chasms are growing in the middle of the lot
These are just a handful of the problems that can necessitate parking lot repair or reconstruction.
Come to the pros you can trust
Don’t take chances with your parking lot asphalt in Des Moines, IA—put your lot in the hands of Pearce Paving. Our family owned and operated business has 20 years of experience providing asphalt patching, paving, resurfacing, repair and sealcoating to business and residential customers throughout the Des Moines area.
Visit Pearce Paving online or give us a call today to find out how we can improve the look of your business or home. You won’t regret it.
Categorised in: Parking Lot Paving